SynBella Consulting

Synbella consulting





Advocating for fact based, simple, effective employee wellbeing.

Headquartered in Birmingham, Michigan, SynBella consults with clients on and between coasts. Our firm specializes in expert consultation for employer based wellbeing initiatives. Whether you’re a benefit broker, health plan, employer, or vendor trying to enter the market, we will not only train you on the industry, but we’ll give you tools to thrive in the market and even represent you to your clients and prospects. We bring extensive experience and professionalism to every case and customize our support to your individual needs and concerns.

Our consultants have been practicing for decades and have seen the shifts caused by an emerging industry. We know what works. We know what fails. We have represented and consulted for benefit brokers, health plans, health systems, wellness vendors and non-profits.

We’re on the pulse of modern wellbeing initiatives, and have monitored their evolution to inform our own consultation approaches—all to give you exceptional services and advice that will last for years to come.

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to inquire whether our services are right for you.




Birmingham, MI 48009

(248) 291-6880


Areas of Practice

Benefit brokers

The world of employee benefits is ever growing and evolving. Employee engagement, recruitment, retention, productivity, career development, and so many other HR focuses are tied together to assess the collective wellbeing of an organization.

We help you and your clients think differently. We help you save your clients budget by creating a targeted strategy instead of a program. We simplify wellness and wellbeing initiatives. We educate on what the difference is.

We act on your behalf, as part of your team. We are consultants, hired by you, to service your clients with your service team. We are consultants, hired by you, to be part of your sales team. We help you pitch prospects.

You hire us to be your wellbeing department. We make you shine.

health Plans & Systems

The way health plans, hospitals and health systems deliver wellbeing to their member population is a unique field of study that we are well versed in. Understanding the industry, what your competitors are doing and what has worked (and failed) is our business.

We watch the market closely. We have helped large health plans and systems assess, reorganize and deliver best in class wellbeing programs.

We know the challenges of integrating multiple streams of information that exist in health plans. We understand what systems are worth the expense to connect and collect data.

We will help you navigate the market and the trends, differentiating between those that are fads and those that will stick. We’ve seen many come and go. We want to help you put your money to work, for trends that are going to grow, not go.


The wellness vendor market is changing so rapidly, it’s nearly impossible to keep up.

Whether you’re:

  • a vendor currently in the employer space looking to modernize, simplify or improve your service

  • a health related non-profit or retail vendor already serving the community in the wellness space and are assessing how to enter the employer market

  • already offering another line of employee benefits and want to bridge the gap into wellbeing

  • a start up wellbeing vendor

SynBella’s consultants have been on all sides of your current situation. We strive to anticipate industry direction so you can focus on creating the life changing wellbeing product we both know you will.


Employer wellbeing is a little bit like the Wild West. There’s a lot of potential, but identifying the strategy, goals and evaluation methods can seem convoluted and vague at best.

While we work with most employers through their Benefit Brokers or Health Plans, if an employer is mature enough in their wellbeing strategy, we will work direct with an employer in a large capacity. We consult with leadership to develop strategies and programs to support it, ranging from engagement initiatives, leadership messaging, PR/Media/Marketing campaigns, messaging, socializing and staff training, keynotes and workshops.

At the end of the day, employee wellbeing and its worth are profoundly personal. That’s why we advise corporate goals and strategy to support personalized programs and activities.


In the business world, the rearview mirror is always clearer than the windshield.
— Warren Buffett


Let's Talk.

Use the form below to contact us regarding your consulting inquiry. Please be as detailed as possible. To help us best service your inquiry, we recommend that you include your business name, industry, general information or specific requests. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead the firm into uncharted fields of practice.

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Please do not include confidential or sensitive information in your message.